Ms Fiona Bruce and Ms Eve Conway from BBC made a documentary on the visit of Cherie Blair to Pakistan. This 30 minute documentary was woven interestingly, showing at one hand the warm welcome and celebrations organized in honor of the celebrity and on the other hand were depictive of the plight of a young girl, named Minahil residing in one of the villages of Punjab, after the death of her mother due to Breast Cancer. This documentary was aired from all channels of BBC throughout the world for over a month and generated lot of support for the campaign.