A Pink Ribbon dinner was organized to introduce the campaign to the corporate world and to seek their support, at the British High Commission Karachi hosted by Mrs. Sheila Lyall Grant and Mr. Mark Lyall Grant (British High Commissioner). The event was attended by business elite and heads of the leading national and international corporations including; KCCI, KSE, Unilever, Atlas Group of Companies, Shell, Dadabhoy Cement, Oxford University Press, Bank Al Habib, Sheraton Hotel, Novartis Pharma, Eli Lilly, Philips, Reckitt Benckiser, HSBC, ABN-Amro Bank and Citibank N.A.