Rousing Youth

Recent trends have shown that young girls in early twenties are also very likely to be hit by breast cancer and due to prevailing misconceptions no one ever suspects this deadly disease in a young girl.

Pink Ribbon Youth Awareness Program was initiated on ‘World Cancer Day’ i.e. 4th February 2007 with an aim to reach 300,000 girls through 300 girls colleges and universities in Pakistan, recognized by Higher Education Commission. Through this massive ongoing campaign, young women are informed about self-examination and early diagnostic methods, who resultantly also prove to be influencers for their mothers and other women in their families to remain health conscious and get regular check-ups.