CEO's Message

After 14 years of struggle against Breast Cancer, I believe that a dedicated breast cancer hospital with state of the art medical equipment is the dire need of the hour. Approximately 10.2 million women are at risk of breast cancer in Pakistan. This hospital can be a catalyst in saving many of them. If diagnosed at an early stage, a patient's chances of survival are higher than 90%. Millions are donated for cancer treatment every year with minimal impact. If we inject that same funding to early diagnostic facilities and catch the disease at an early stage, this will significantly reduce the funds required for treatment of each patient and thereby tremendously improve the effectiveness of donations. Come forward and make your generous donations to Pink Ribbon Hospital which is Pakistan's first ever dedicated facility for Breast Cancer treatment.

Omer Aftab

Board of Directors

omer ali khan


Executive Director Operations Gloria Jeans, Pakistan
dr huma majeed


Senior Breast Surgeon Itefaq Hospital


Chief executive officer Mid City Hospital
Pink Ribbon Vision


We strive to significantly reduce breast cancer mortality in the country by creating widespread awareness through community engagement on prevention, early detection and increased access to treatment.


We strive to significantly reduce breast cancer mortality in the country by creating widespread awareness through community engagement on prevention, early detection and increased access to treatment.

Pink Ribbon Mission

Our History

2014-2018: Pink Ribbon Hospital Project

Increased outreach of youth awareness programme to almost 200 Universities & Colleges
Announced Pink Ribbon Hospital Project
Purchased land for hospital in Gulberg Lahore
Submitted architectural drawings in LDA
Completed securitization of layout plans of hospital
Hospital foundation stone laid
10,000 sqft of hospital building completed
Historic Pink Illumination of Supreme Court
Pink Ribbon endorsement in PSL
Second Phase of construction started

2009-2014: Service Delivery

Signed MoU with Pakistan Atomic Energy Commission
Launched the first ever for breast cancer mobile mammogram clinic bus
Launched free national screening program
500,000 Pink Ribbon commemorative stamps issued by Pakistan Post
Pink Ribbon acknowledged as best 3rd world campaigning organization model at Canadian Conference
Initiated Pink Illumination (Wapda House, Minar-e-Pakistan & Mizar-e-Quaid)
Initiated Youth Awareness Program with HEC to reach out to almost 80 Universities & Colleges
Registered 8,000 Volunteers

2006-2008: Advocacy

Pakistan’s Prime Minister’s wife supported Pink Ribbon through becoming its chairperson
Engaged media to sensitize public at large through highlighting the topic at various platforms
Health Ministry was engaged to setup a cancer registry in Pakistan
GoP announced a Rs 2.55 billion breast cancer screening program because of our campaign
Included chapter on breast self-examination in the training manual of Lady Health Workers

2004-2005: Breaking the Taboo

Launched Pakistan’s first national breast cancer awareness programme
Initiated bold and open discussions on the sensitive topic of breast cancer
Started establishing linkages with government institutions and corporate sector organizations
Received Front Line Golden World Award for 2005 by International Public Relations Association – IPRA for outstanding campaigning

The Future Prospects

After years of successful campaigning, breaking taboos and sensitizing the society, Pink Ribbon has risen up to the need of a dedicated Breast Cancer Hospital which is under construction and will be operational by June 2019. We are envisioning a future where all the potential breast cancer victims will get screening and mammogram facilities while the patients will be treated with world class healthcare technology. We will not stop to just one hospital. This is the just the beginning. In our Journey towards a cancer free Pakistan, Pink Ribbon constantly needs your generous support.

Corporate Details

Our Partners

Pink Ribbon works in close collaboration with it's national and international partners. We believe our partnerships are the cornerstone to our success.

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